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    2018 October: How to Write an Effective Business Case

    Date: October 16, 2018, 11:15am – 1:00pm
    Crowne Plaza
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    How to Write an Effective Business Case

    Pre-Approved for 1 Business HRCI Credit

    Pre-Approved for 1 SHRM PDC

    Why put time and effort into preparing, writing, and presenting a business case for new projects? Why not just talk to the manager and get his approval for the project? The answers to these questions lie in the fact that organizational budgets for new projects are typically very tight and, as such, your project will be competing against other projects for funding. Without a written business case, your chances of persuading decision makers within your organization to implement your new project idea, instead of a competing project, stand little chance.


    Alaska SBDC Business Advisor Andre Horton has extensive experience as a business development strategist, startup specialist, brand architect, and entrepreneur. Born and raised in Alaska, Mr. Horton has launched several companies across a variety of market segments in Alaska, including advertising and public relations, community/political lobbying and advocacy, software & technology startups, general contracting & construction, and commercial food operation startups.  In addition to his business ventures, Mr. Horton is a professional photographer and former professional alpine skier, as well as a board member of Credit Union 1, Launch Alaska, and LoveAlaska.

    Andre holds a Bachelor’s degree in Marketing/Management & Discourse Studies, and an MBA with an emphasis in entrepreneurialism from the University of Alaska – Anchorage.